Case Study: Retail Customer, Earth Treks Climbing Centers
December 24, 2021
GTB Team

Today, we focus on how GTB is serving the Retail Sector with a case study on our featured customer, Earth Treks Climbing Centers.


Earth Treks (now called Movement Fitness) is an indoor climbing and fitness center with 20 locations across the U.S.

Service Needs

When Movement Fitness was first introduced to GTB, it was a young company with multiple locations in the DC Metro Area. At the time they were still Earth Treks, one of their main communications needs was the ability to connect all locations into one data network. Such a network was necessary to facilitate the secure transmission of financial and operative data to managers in each one of its facilities. The requirements to accomplish this goal called for the fastest data connection at the lowest cost possible. In addition to its data needs, the business needed to run all locations on one phone system to reduce calling costs. They also needed a system that would allow the ability to manage users and features from any location of the company.

The Solution

In order to accommodate the customer’s data needs, GTB designed and installed point-to-point VPN connections between all of Movement locations. The network connections were based on a mix of technologies which included fiber to the building and ethernet over copper. By using IPSEC technology, all network nodes were configured to communicate with each other while allowing individual users the ability to connect to the network either from within the GTB network or over the public Internet. The new setup also provides high speed Internet access for each one of their locations. 

In regards to Movement’s phone needs, GTB installed its hosted PBX solution called Flex•Point™.  IP phones and all required accessories were provided to the users in each location. The use of IP phones enables any Movement user the ability to dial any one of the other locations as an intercom call, without incurring any local or long distance calling expense. In addition, all users are managed from a single, web-based GUI system no matter which location they belong to.

In regards to cost, the hosted PBX solution did not require any additional onsite PBX equipment besides the IP phones. This allows Movement to incur a much lower upfront investment compared with other traditional legacy phone solutions. Read more case studies.

As part of GTB's commitment to you, we provide a free, no obligation assessment of your phone and internet systems to see if we can improve the quality of your company’s unified communications. Redeem your assessment nowLearn more about how GTB can help.

Email or call GTB at 1 (877) CALL-GTB to redeem your free assessment


Related Video and Articles: Customer Video: Earth Treks Climbing CentersRetail Industry Solution, and Video: What Care Means To Our Customers.